Partnering for the digital future

Partnering strategies count most in the digital age, writes James Emm, joint CEO at Oak Innovation.

We are finding that having the right partners in place is just as important as having the right platform available, whether on-premise or in the cloud.

In fact, the partner element of the equation is probably the most critical driver behind our growth in the mid-market. We have invested significantly in product development and acquisition for the mid-market, where call recording is not only important as a tick-box feature but often carries particular requirements around encryption, PCI compliance, on-premise management and storage that a generic hosted offering can't always accommodate.

We are also seeing more sophisticated needs like Workforce Optimisation and Quality Metrics come to the fore as customers seek to improve performance. Our established partners get this, and as the market evolves so does our partnering strategy.