Maximising the value of digital technologies
How to get the best business value from digital strategies, by Alex Tempest, Director of Partners, TalkTalk Business.
Enterprise digitalisation is a term that encompasses the general move to digital tools from traditional business practices in enterprises to help deliver more business value. These tools have been taken on in order to improve collaboration across the organisation, gain greater operational efficiency and/or harness more of an organisations’ data for strategic advantage over competitors.
While the term 'enterprise digitalisation' does capture the trend, the goals of the business are the same as they have always been. The key is for these organisations to get the best business value from digital strategies and ultimately better serve their customers. This means that new technology must help consolidate existing investments, make more of their expanding and increasingly global workforce and remain flexible for whatever further technological changes or new customer demands come down the line.
Digital technologies like the cloud have led to a massive increase in the speed at which resellers can start offering new services. But technologies like these are reliant on a fast and reliable Internet connection to be successful. As we see more businesses connecting remote workers based at different locations and accessing IT and phone systems based out of the office, they will be increasingly reliant on the network to deliver the next generation of services.
There are a range of technologies that are promising exciting opportunities for the channel to drive new revenues from digitalisation. Technologies like Next Generation IP VPN are helping to meet the challenges of real-time applications by allowing partners to offer more tools and flexibility to their customers. Building on from allowing enterprises to connect global teams, the move to IP is now giving enterprises the agility that is essential for doing business and harness the 'power of now' to respond effectively to new customer demands and market influences that can now span the globe in a matter of seconds.
This is also the year where the transition from ISDN to SIP is forecasted, a market that is currently worth approximately £150 million, and many enterprises need help to future proof their business. Now is the time for channel partners to offer SIP-based services to take full advantage of the opportunity.
This will require the expertise of traditional voice resellers to become more digitally literate, while traditional IP resellers will need to wake up to the opportunity of voice and deliver their expertise to this growing area.
At the same time businesses will need faster networks to improve business efficiencies and enable the next generation of business working. Innovation needs good connectivity and new approaches to solve traditional problems.
We are helping our Partners to respond to customers’ future as well as current requirements by investing heavily in technology like Software Defined Networking (SDN) and Network Functions Virtualisation (NFV) which are inherently scalable and flexible and provide customers with much more choice.