Bestselling author to present keynote

Software industry veteran and bestselling author Hans Peter Bech is to deliver a keynote on 'How to build a successful software business' at this year's Comms Vision Convention.

Consumption of tele and data communication has exploded across all industries and the prices for basic services continue to decline," he said. "Meanwhile, pure play software innovators are offering OTT (over-the-top) value added services. So how do the telco vendors and their channel partners get a share of a market that grows in value rather than be shackled by obsolescence, commoditisation and price competition?"

While the volume of tele and data communication is increasing rapidly the market doesn’t want to deal with the basic details, according to Comms Vision Content Director Paul Cunningham. "That means that ICT channel partners must become software and service focused companies that add substantial more value than just marking up the vendors’ offerings," he added. "They must develop new value propositions and learn to master new business models.

"Hans has been active as a business developer in the ICT industry for more than 35 years and has been successfully involved with the shift from hardware to software to services. He will give his insight on what it takes to make this transition and land securely on both feet.”

Bech will also be on the panel discussing the transformation from a 'mark-up' to a 'software and value-add' business and the conference attendees will receive a copy of his recent bestseller 'Building Successful Partner Channels: in the software industry'.

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