Shoretel adds hybrid component

Deciding on a delivery model shouldn't be a basic question of weighing up the attributes of both on-premise or cloud solutions. The sensible approach is to offer real choice by adding a hybrid component, according to Adrian Hipkiss, Vice President and Managing Director for Shoretel in EMEA.

IT buying driven by Digital CIOs

The coming to power of Digital CIOs marks the demise of the IT function as we have known it since the early ‘90s, ending what the new breed regards as an immovable object stuck in a time warp, according to Ian Cox, owner, Axin.

Business strategy enters next phase of development

The comms industry has always been fond of acronyms but surprisingly there is no catchy abbreviation to denote what is the single biggest influence on the comms sector, according to Content Director John Chapman.

IoT ticks all of the boxes states Cisco guiding light

Comms industry luminary Andy Chew, Managing Director and Head of Architectures for Cisco UK&I, created a fizz of excitement around the market potential for IoT once he smartly resolved the question of whether IoT expectations are a classic case of hype over substance.

Who are you selling to?

Resellers would be doing themselves a big favour by taking a leaf from Mitel’s customer-centric master plan, according to Martyn Etherington, Chief Marketing Officer & Chief of Staff, who explained in great detail the vendor’s efforts to become more relevant to today’s buyers.